Star Wars: The Last Jedi – Trailer update

There’s been rumors of a new Star Wars: The Last Jedi trailer arriving at the San Diego Comic-Con on July 20th. However, Lucasfilm has now put those rumors to bed, releasing a statement to SDCC Blog:

“Our presence at SDCC 2017 will be focused on our booth on the convention floor, so there will be no press events or interview opportunities this year.” It says.

Although, LucasFilm is yet to deny reports of a second trailer premiering at the Disney D-23 Expo in California, from July 14–July 16. The event’s official program even teases new footage of the film:

“Saturday, July 15, 10:30 a.m – At this exclusive presentation there’ll be never-before-seen footage with a behind-the-scenes glimpse at an exciting array of spectacular films on the horizon from Disney, Marvel Studios, and Lucasfilm.”

But before you get your hopes up, it seems more likely to just be a behind the scenes look, according to Collider’s Steven Weintraub:

hearing we're not getting a new 'Star Wars: The Last Jedi' trailer at D23 or Comic-Con. Heard some new behind-the-scenes footage at D23. pic.twitter.com/stJE9k8Gqw

— Steven Weintraub (@colliderfrosty) July 2, 2017

Many now believe that Disney will follow the same marketing strategy as Rogue One, which saw a second trailer released in August, followed by a third in October:

But you forgot the teaser in Nov. I'm guessing they're going the R1 marketing route. Trailer1 in Apr, Trailer2 in Aug, and Trailer3 in Oct

— Colin Keiser (@keiser_colin) July 3, 2017

Star Wars: The Last Jedi arrives in theaters on December 15th. See its first teaser below: