The Emoji Movie makes major marketing gaffe

• Danny Pape


• 25 Jul 2017

The Emoji Movie has made a major marketing mistake by spoofing powerful drama The Handmaid’s Tale. The upcoming kids animated film posted a tweet which featured an emoji wearing a handmaid’s robe and hat with the title “A Smartphone Original: The Emoji’s Tale.” It was also captioned with “Blessed be the Emoji.”

The tweet has since been deleted, but was online for a couple of days and therefore screen-grabbed by many, see it for yourself below:

Unsurprisingly, many have reacted to the controversial post, calling it “tasteless” and “awful”:

Sony’s Marketing team is yet to comment on the matter but expect an official apology soon. The Emoji Movie hits theaters on July 28th.